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About Us

Meet Our Founder, Brittany.

"After working a decade in the jewellery industry, I noticed there wasn't a lot of choice out there for women who wanted beautiful, affordable pieces for the special moments in their lives - particularly their wedding day. I myself really struggled to find bridal jewellery that I would continue to love and wear long after my big day, and had seen friends go through the same thing. So in 2018, whilst pregnant with my little boy, I started LILY & ROO.  

Five years on, LILY & ROO is a team of 20+ talented women, designing and creating sustainable, often personalised jewellery for women all over the world from our London Studio. We’ve become a go-to for brides which is incredibly special - and we’re seeing more and more customers wanting to reward themselves and their loved ones for getting that new job or making it through a tough time. Whatever the occasion, we know you’ll find your LILY & ROO piece.

Brittany x

For Every Woman, For Every Occasion

We’re all about creating pieces to celebrate those special, sentimental moments in life. Whether it’s perfect bridal jewellery or a personalised piece to mark a significant date, it always gets us excited and inspired when women come to us to treat themselves or their loved ones.

Whatever the occasion, our beautiful personalised jewellery is designed to capture a special moment or emotion, transporting you back each time you wear it.


Making Moments, Not Trends

Timeless, pared-back and elegant, there’s nothing fleeting about our style. Fusing classic and contemporary, LILY & ROO jewellery is designed to become a part of your collection for years to come. 

From luxurious Pearl pieces to our best-selling initial pendants in solid Gold, a LILY & ROO piece will look just as beautiful at brunch as it does walking down the aisle. Minimal and sophisticated, it’s about jewellery that makes every day special, not just the big ones.


Modern Luxury

We know that finding beautifully-crafted jewellery at an affordable price is hard. In fact it’s one of the main reasons why LILY & ROO was born. Inspired by a passion for traditional techniques, our modern, luxurious wedding jewellery includes Gold-plated designs alongside solid Gold and Diamonds, to ensure we create forever pieces that aren’t out of reach. Plus, we don’t work with wholesalers which means we can make sure our pricing is as inclusive as possible. 

Always Personal

We take our craft seriously, with the vast majority of our pieces handmade in our UK Studio. Our all-female team uses a mix of traditional and modern techniques to make, personalise and engrave your jewellery. We pride ourselves on our customer service and do whatever it takes to make your piece perfect. Want to speak to us about your jewellery? Just ask