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After a decade working in the jewellery industry, I noticed there wasn’t a lot of choice out there for women who wanted beautiful, affordable pieces for the special moments in their lives - particularly their wedding day. I myself really struggled to find bridal jewellery that I would continue to love and wear long after my big day, and had seen friends go through the same thing. So in 2018, whilst pregnant with my little boy, I started LILY & ROO. 

Five years on, LILY & ROO is a team of 20+ talented women, designing and creating sustainable, often personalised jewellery for women all over the world from our London Studio. We’ve become a go-to for brides which is incredibly special - and we’re seeing more and more customers wanting to reward themselves and their loved ones for getting that new job or making it through a tough time. Whatever the occasion, we know you’ll find your LILY & ROO piece.

Brittany x

Precious Metals & Materials

Gold plated/Vermeil

Vermeil is Solid Sterling Silver that has been micron plated with 18ct. gold. Micron plating has undergone a process of electrolysis, ensuring it is the most durable form of gold plating. To be considered vermeil, the gold must be at least 2.5 micrometres thick.

Gold filled

A gold filled finish is a layer of pure gold, pressure-bonded to the core metal. Gold filled is not to be confused with gold plated or vermeil, as gold filled items are 5, to 10, times thicker than gold plated styles. Gold filled is both very valuable and tarnish resistant, meaning It does not flake off, rub off or change colour.


Lily & Roo use small, single-cut diamonds - always ethically sourced.


Lily & Roo only use ethically sourced, genuine freshwater pearls. Being natural, no two pearls are the same and only the best are chosen when crafting our pieces. We never use synthetic pearls.